MILWAUKEE - BARCELONA CONFERENCE

FIRST IMPRESSIONS

Maxim was entrusted by Milwaukee to design a commanding presentation set for their Barcelona conference, with a requirement for grandeur and impact. Collaborating closely with the client and their content agency, we devised a wraparound configuration of LED screens strategically concealed upon entry by a custom-designed walkway. This concept ensured a captivating unveiling of the immersive visual experience. Complementing the stunning visuals, we implemented an expansive audio system and carefully thought through lightshow, amplifying the overall impact, and creating a unique conference experience.