For the Event and Meetings Industries the last 18 Months have been surreal, but for Maxim it’s been Unreal !
When the lockdown loomed and live events and meetings fell off the proverbial cliff, rather than sit idly by, we like many experiential agencies reacted to the situation, we learnt new skills and we still delivered engaging “experiential” content in the cloud.
Using Unreal Engine – a predominantly gaming technology that creates 3D virtual cities and worlds, we adapted this to create a truly unique proposition for our clients.
We created a virtual building job site for Milwaukee, where customers could walk round a site, peruse and examine products in their native environment and most importantly interact with the client. The customer’s visiting the Hub were presented with an innovative virtual experience not just a 2D website.
For Ryobi the AR portal provided the perfect solution for Ryobi to showcase a vast range of New Products and communicate with all their client decision makers across Europe.
Originally scheduled as an alternative to face to face meetings, The Milwaukee Online Hub and the Ryobi AR portals have been so successful they have become a semi-permanent sales tool.