The last few months has seen a sea-change in the way that companies market themselves. A massive shift towards online retail, online learning, and virtual showrooms. The ingenuity that companies have shown, the speed at which companies adapted has been incredible. The internet has been awash with video blogs, online learning, team meetings and conference calls. That lockdown spirit. But with the recent announcement further easing restrictions, and an imminent return to work for nearly all industries we need to align the new with the old.
There is no denying that face to face marketing is a vital component to any marketing activity, but it has changed, face to face became screen to screen, and it worked, from crude presentations to amateur product reviews we became home cinematographers, script writers and directors, but with limited set design. The crudeness and flakiness of these interactions was endearing.
With a roadmap back to work, with exhibitions and conferences on the horizon, we cannot forget what we learned during the lockdown. This new interaction should be embraced, new skills and new tools but also needs to be polished, and professional, it’s a part of what we do now, and if we are going to do it, we should do it well.
At Maxim we specialise in helping our clients interact with their clients, our skill set works both for virtual and real events. Ultimately we can help you find a transition that suits you, your company, your products and most importantly your clients.
Over the years we have helped our customers with office redesigns, we have built learning academies, embracing new technology to allow streaming and webcasting. We have built TV studios, we have built product showrooms and point of sale. And when more is needed we have designed, implemented and managed private Sales Conferences, product launches and more. Our expertise stops and starts where you need it.
We can help by:
Repurposing Office Space
With more employees working from home, your office space can be updated To adapt to new social distancing rules, to create a flexible working environment for when a day in the office is required.
Home/Office Studios and Showrooms
If your existing showroom needs an update to allow you to use it for web demonstrations or even product guides, if you need to create a vlogging station, or on online studio that teams can use to engage with clients with new technology, or even if you need an external office at home.
Over the past few years some of our clients have moved to more focused events, rather than competing in a hall for visitors. We have helped create private events where your products, services and staff are the stars, where the visitors are invited and managed and spoiled. We can help with Product Launches, Sales Conferences, and Press events
The venue might have changed but the messages haven’t. We can help you build your Aladdin’s Cave wherever you and your customers need it.
The new norm will test as all, but those that embrace change and take chances also take charge!
Contact us today !