When you want it your way.
Milwaukee are a very forward thinking company. They frequently attend exhibitions to promote their brand, they simply have to, but with a range of innovative tools across numerous industries, sometime exhibition space just isn’t enough, they needed to move the goal posts and create their own event for their own partners and customers.
From Prague to Rome this event has moved around Europe and this year, Heavy Duty Fest made its way to Berlin, where the team and 2000 delegates took over The Hotel Estrel for a showcase of products in a theatrical setting that emulated the dynamic and fast growth pace of this business.
Wrapping up a series of exhibitions across Europe, the conference was the main event, with 8 enormous testing rooms, a full conference setup, sales rooms, merchandising and an immersive 360 degree Audio Visual experience, the team really delivered a wow factor.
With sales approaching 8 figures.. plans are already in hand for the 2018 event.