Preparing for a whole new world…  

The last few months has seen a sea-change in the way that companies market themselves. A massive shift towards online retail, online learning, …

BUSINESS TRAVEL SHOW – OLYMPIA FEB 2020

Wish you were here ! We simply love what we do – and it’s shows! For the 11th year Maxim Communications are back again at the Business Travel …

Alienware B2C

We have been designing and building experiential space for Alienware, Dell and more recently Dell Gaming for the last 5 years, both direct and through media agencies.

The brief for Gamescom was to design and build two spaces at the event, one in the main consumer area, Business to Consumer (B2C) and one in the trade area, Business to Business of the show.

The brands must be separate, but also be aligned onto the same space, the space must be split equally with each showing new products, new lines and new features. Dell and Alienware partner with various component manufacturers, like Intel, AMD, Windows as well as peripheral manufacturers like Tobii, Roccat, and Oculus, these must also be included within the branding.

In addition to incorporating the various brands and products, we also had to include the following onto the B2C Space.

– Live Stage Area for 5 v 5 gaming incorporating sound and vision, whilst at the same time giving the audience a clear view of product and content.
– Live Streaming areas for You Tubers to play and game and interact with the public
– A Mixed Virtual Reality Area with chromatic green screen to put virtual players in the game and give the audience a feel of what that experience is like.
– A streaming studio for Dell TV to run interviews that would be shown on their internet channels.
– Accessory zone to show off new Alienware accessories including backpacks, new monitors and keyboards and mice.
– All systems would need to be live and connected to the internet.

Our challenge was to show all the facets of business, meet strict branding guidelines between all the partners and deliver something that was both functional, exciting and beautiful.

Through a close relationship with our client, daily contact, revision upon revision we finally came up with a design that ticked all the boxes. And with countless hours in both design and the workshop, three articulated lorries, almost a mile of electrical cabling the end results speak for themselves.

Services Provided

Preparing for a whole new world…  

Conferences Exhibitions Live Environments Strategies

The last few months has seen a sea-change in the way that companies market themselves. A …

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BUSINESS TRAVEL SHOW – OLYMPIA FEB 2020

Exhibitions Live Environments Immersive Concepts

Wish you were here ! We simply love what we do – and it’s shows! For the 11th year Maxim …

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IBC, IBC AMSTERDAM, SEPTEMBER 2019

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LIGHTS, CAMERA, ACTION – IBC Amsterdam TAKE 1 – The client asked us to come up with a design …

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Hyper X, Paris Games Week – November 2019

Exhibitions Immersive Concepts Strategies Live Environments

Cheese and Wine, Croissants and Joysticks Once again the Maxim crew found themselves at The …

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WHO NEEDS AC POWER WHEN THE BEST BATTERY PLATFORM JUST GETS BETTER

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The venue for the 2019 RYOBI and AEG Consumer Conference was Wokefield Park Estate, Reading. …

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INSOMNIA 65 NEC

Exhibitions Immersive Concepts Live Environments Strategies

NOT A WELLY IN SIGHT! Twice a year the NEC opens its doors to a festival of gamers, no rain, no …

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BUSINESS TRAVEL SHOW – OLYMPIA FEB 2019

Exhibitions Immersive Concepts Live Environments Strategies

LOCATION LOCATION …. VOCATION We simply love what we do – and it shows. We have been building …

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Milwaukee Paint City West Dublin – Red

Conferences Immersive Concepts Strategies Live Environments

The Milwaukee 2019 EMEA Conference painted the City West Arena in Dublin ‘Red’. The cordless …

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The Maxim team has worked with the Today’s Group since 2012 providing regional trade event days for our Membership. The team always deliver both prior to the trade days taking place and on the day, where they have built exceptional relationships over time with our Members. It is always a pleasure working with the Maxim team who are pleased to provide great industry insight and expertise to deliver exceptional trade days for our members

Anita Oakhill, Head of Marketing, Today’s Group