Even the Kitchen Sink
Continuing our collaboration with the TTI team we were asked to produce the RYOBI and AEG 2017 Consumer Event. The event took over the De Vere Latimer Estate, using both the exterior grounds and interior meeting spaces.
The Ryobi and AEG range is exhaustive, from gardening equipment to power tools for professional installations and DIY projects. Maxim created experiential zoned areas in two massive marquees and dressed outdoor areas to show “real life” applications, A garage, a kitchen, a garden complete with manicured lawns and topiary hedges. These spaces gave delegates the opportunity to not only use the equipment but also to interact and learn what new features the products have.
Other areas, within the hotel, showcased merchandising options as well as a full conference set up for key note presentations from product champions.
Plans are already afoot for the 2018 event.