Ryobi / AEG 2018 Consumer Conference

The RYOBI and AEG 2018 Consumer Conference took place at Carton House, Maynooth, Kildare a past home to the Irish Open Golf tournament. For the …

Milwaukee 2018 Copenhagen EMEA Conference

The Milwaukee 2018 EMEA Conference was staged at the Bella Centre, Copenhagen. The opening video mapping welcomed over 2500 dealers and …

Alienware B2C

We have been designing and building experiential space for Alienware, Dell and more recently Dell Gaming for the last 5 years, both direct and through media agencies.

The brief for Gamescom was to design and build two spaces at the event, one in the main consumer area, Business to Consumer (B2C) and one in the trade area, Business to Business of the show.

The brands must be separate, but also be aligned onto the same space, the space must be split equally with each showing new products, new lines and new features. Dell and Alienware partner with various component manufacturers, like Intel, AMD, Windows as well as peripheral manufacturers like Tobii, Roccat, and Oculus, these must also be included within the branding.

In addition to incorporating the various brands and products, we also had to include the following onto the B2C Space.

– Live Stage Area for 5 v 5 gaming incorporating sound and vision, whilst at the same time giving the audience a clear view of product and content.
– Live Streaming areas for You Tubers to play and game and interact with the public
– A Mixed Virtual Reality Area with chromatic green screen to put virtual players in the game and give the audience a feel of what that experience is like.
– A streaming studio for Dell TV to run interviews that would be shown on their internet channels.
– Accessory zone to show off new Alienware accessories including backpacks, new monitors and keyboards and mice.
– All systems would need to be live and connected to the internet.

Our challenge was to show all the facets of business, meet strict branding guidelines between all the partners and deliver something that was both functional, exciting and beautiful.

Through a close relationship with our client, daily contact, revision upon revision we finally came up with a design that ticked all the boxes. And with countless hours in both design and the workshop, three articulated lorries, almost a mile of electrical cabling the end results speak for themselves.

Services Provided

Ryobi / AEG 2018 Consumer Conference

Conferences Immersive Concepts Live Environments Exhibitions Strategies

The RYOBI and AEG 2018 Consumer Conference took place at Carton House, Maynooth, Kildare a past …

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Milwaukee 2018 Copenhagen EMEA Conference

Conferences Exhibitions Live Environments Immersive Concepts

The Milwaukee 2018 EMEA Conference was staged at the Bella Centre, Copenhagen. The opening …

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Axonics – Florence and Berlin 2017

Exhibitions Live Environments

In this case, the old adage of “Size isn’t everything it’s how you use it that counts” was …

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SONY – The Hughes HomeTech Show

Exhibitions Live Environments

SONY – The Hughes HomeTech Show The Hughes Hometech Show takes place every year at the Norfolk …

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Lenovo – Insight Technology show 2017

Exhibitions Immersive Concepts Live Environments

The Insight Show is an event that takes place at Billingsgate in Central London every year. It …

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Milwaukee

Exhibitions Live Environments Strategies

When you want it your way. Milwaukee are a very forward thinking company. They frequently …

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Ryobi

Immersive Concepts Exhibitions

Even the Kitchen Sink Continuing our collaboration with the TTI team we were asked to produce …

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Alienware B2C

Exhibitions Strategies

We have been designing and building experiential space for Alienware, Dell and more recently …

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The Maxim team has worked with the Today’s Group since 2012 providing regional trade event days for our Membership. The team always deliver both prior to the trade days taking place and on the day, where they have built exceptional relationships over time with our Members. It is always a pleasure working with the Maxim team who are pleased to provide great industry insight and expertise to deliver exceptional trade days for our members

Anita Oakhill, Head of Marketing, Today’s Group